New and innovative ways of advertising have become essential for brands to stand out amongst the clutter. However, high costs prevent many businesses from accessing the best forms of media. Presently known processes to create, schedule and output an advertising campaign successfully are cumbersome, lengthy and expensive. Generally, the help of a professional creative agency and media buying agency is required.

It’s all about reaching people in the right place at the right time. And just as importantly, we help brands to interact on a one-to-one basis with their consumers in a way that is relevant to that individual. Using text, images, audio, video or a combination of these mechanisms, our digital advertising solutions enhance targeted consumer engagement.

Benefits of using Bluetooth technology
Bluetooth messages are delivered at a time and place that makes them immediately enticing, exciting, compelling and relevant. For example:

• Special offers and coupons – serving consumers’ needs or interests when they are most in the mood to buy
• Entertainment – providing fun content related to their hobby, interests or location at the time
• Product & service information – relating to products or services on offer
• Event news – relating to an exhibition or show, current or future
• Social contact - connecting with other like-minded users
• Club news – providing members with special offers or useful information
• Sharing – messages can be stored and replayed later to friends or family

Bluetooth messaging can help:

• Create additional revenue streams by offering a new product or service - based on knowledge of what the customer likes and buys already
• Create a brand experience – engage with customers at a time and place that suits them
• Improve brand recall – remind customers of your services
• Reinforce your brand positioning – reflect your brand values
• Build customer relationships - provide information that is useful to your customers (without overtly trying to sell)

Reduced costs
For a fraction of the usual creation, media scheduling & placement fees, using the Advertixx product, the advertiser can now control costs, content and message.

Reduced lead-time
The advertiser can now take control of their marketing process; reduction of lead-time to market is guaranteed!

Real-time ad performance monitoring
One of the drawbacks of many advertising media is the inability for advertisers to easily find out the effectiveness of their campaigns. Questions such as, “I spent money on this campaign. How do I really know if it worked?” are quite common. Return on marketing investment is the Holy Grail of organizations.

Metrics are an essential tool to be able to evaluate the performance of a media placement. With the backing of the Advertixx Management System, advertisers can now retrieve comprehensive statistics. These statistics are similar to the ones provided by web analytics- but Advertixx takes it one step further. We provide you with information you can actually use, such as foot traffic figures and eyeball tracking. Do you want to know who watched your ads? We have that information! Eyeball tracking is only one of the new ground breaking tools that Advertixx is bringing to advertising now. Our development team will soon integrate many more.

Interactive advertising
Give yourself a competitive advantage! On selected screens, you can choose to create interactive ads! Pedestrians can interact in such ways by leaving their contact details or request additional information from you via a pop-up keyboard. Allow consumers to schedule an appointment; provide them with more detailed information; allow them to click through to your website. The list goes on.

Create, schedule, monitor or modify from anywhere in the world
Since Advertixx is a web 2.0-based application, you can easily create, modify, schedule and monitor your ads while sitting on the beach in Fiji (as long as you have Wi-Fi access of course). Simply logon to your account to do the same with your iPhone™ while sitting on the bus and using the new Advertixx for iPhone web application!

¹ Statistics are provided as is. There are no warranties implied or expressed. Analytics availability varies according to location. Metrics are subject to acceptance of the Advertixx terms and conditions of service.